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Simulacra and Simulation: FORM become CONTENT in Architectural design

Simulation/Simulacra: The concepts most fundamental to hyperreality are those of simulation and the simulacrum, first conceptualized by  Jean Baudrillard  in his book  Simulacra and Simulation . The two terms are separate entities with relational origin connections to Baudrillard's theory of hyperreality. Simulacra and Simulation  ( French :  Simulacres et Simulation ) is a 1981  philosophical   treatise  by  Jean Baudrillard , in which he seeks to examine the relationships among reality, symbols, and society, in particular the significations and symbolism of  culture  and  media that are involved in  constructing  an understanding of shared existence. Simulacra  are copies that depict things that either had no original to begin with, or that no longer have an original. [1]   Simulation  is the imitation of the operation of a real-world process or system over time. [2] Definition [ edit ]...
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Radical Visual Experiment of Simulacra in Architectural Rendering

Stage 1:Original form from existing Content Stage 2:  Form distorted form Content Stage 3:  Form dominate Content Stage 4:  Form become Content
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Readings: James Bridle

Balloons and render ghosts This article was originally published in Domus 966 / February 2013   The London-based architectural visualisation studio Picture Plane creates images that go beyond photorealistic representation and create painterly images that convey something of the intangible.  Above: a housing development in South London, designed by John Smart Architects I n a series of images of a proposed South London housing development by John Smart Architects , Majer first constructs the base buildings in 3ds Max and inks them with physically accurate material maps and lighting effects drawn from a range of libraries. There are libraries of trees, and people, too, with which to populate the surroundings and the street. But the rendered model is then moved into Photoshop, and the texture of the final image is taken from classic English landscape painting: the colour palette and the clouds in the sky are based on the paintings of George Stubbs; a cyclist s...
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