visual experience

Simulacra and Simulation: FORM become CONTENT in Architectural design

Simulation/Simulacra: The concepts most fundamental to hyperreality are those of simulation and the simulacrum, first conceptualized by Jean Baudrillard in his book Simulacra and Simulation . The two terms are separate entities with relational origin connections to Baudrillard's theory of hyperreality. Simulacra and Simulation ( French : Simulacres et Simulation ) is a 1981 philosophical treatise by Jean Baudrillard , in which he seeks to examine the relationships among reality, symbols, and society, in particular the significations and symbolism of culture and media that are involved in constructing an understanding of shared existence. Simulacra are copies that depict things that either had no original to begin with, or that no longer have an original. [1] Simulation is the imitation of the operation of a real-world process or system over time. [2] Definition [ edit ]...

Readings: James Bridle

Balloons and render ghosts This article was originally published in Domus 966 / February 2013 The London-based architectural visualisation studio Picture Plane creates images that go beyond photorealistic representation and create painterly images that convey something of the intangible. Above: a housing development in South London, designed by John Smart Architects I n a series of images of a proposed South London housing development by John Smart Architects , Majer first constructs the base buildings in 3ds Max and inks them with physically accurate material maps and lighting effects drawn from a range of libraries. There are libraries of trees, and people, too, with which to populate the surroundings and the street. But the rendered model is then moved into Photoshop, and the texture of the final image is taken from classic English landscape painting: the colour palette and the clouds in the sky are based on the paintings of George Stubbs; a cyclist s...

Related Reading: The Medium Is the Massage

McLuhan describes the "content" of a medium as a juicy piece of meat carried by the burglar to distract the watchdog of the mind. [6] This means that people tend to focus on the obvious, which is the content, to provide us valuable information, but in the process, we largely miss the structural changes in our affairs that are introduced subtly, or over long periods of time. [5] As society's values, norms, and ways of doing things change because of the technology, it is then we realize the social implications of the medium " The medium is the message " is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in any message it would transmit or convey, creating a symbiotic relationship by which the medium influences how the message is perceived. Key concepts [ edit ] For McLuhan, it was the medium itself that shaped and controlled "the scale and form of human association and action". [2] Tak...

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