Radical Visual Experiment of Simulacra in Architectural Rendering

Stage 1:Original form from existing Content

Stage 2: Form distorted form Content

Stage 3: Form dominate Content

Stage 4: Form become Content

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Simulacra and Simulation: FORM become CONTENT in Architectural design

Simulation/Simulacra: The concepts most fundamental to hyperreality are those of simulation and the simulacrum, first conceptualized by Jean Baudrillard in his book Simulacra and Simulation . The two terms are separate entities with relational origin connections to Baudrillard's theory of hyperreality. Simulacra and Simulation ( French : Simulacres et Simulation ) is a 1981 philosophical treatise by Jean Baudrillard , in which he seeks to examine the relationships among reality, symbols, and society, in particular the significations and symbolism of culture and media that are involved in constructing an understanding of shared existence. Simulacra are copies that depict things that either had no original to begin with, or that no longer have an original. [1] Simulation is the imitation of the operation of a real-world process or system over time. [2] Definition [ edit ]...

Related Reading: The Medium Is the Massage

McLuhan describes the "content" of a medium as a juicy piece of meat carried by the burglar to distract the watchdog of the mind. [6] This means that people tend to focus on the obvious, which is the content, to provide us valuable information, but in the process, we largely miss the structural changes in our affairs that are introduced subtly, or over long periods of time. [5] As society's values, norms, and ways of doing things change because of the technology, it is then we realize the social implications of the medium " The medium is the message " is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in any message it would transmit or convey, creating a symbiotic relationship by which the medium influences how the message is perceived. Key concepts [ edit ] For McLuhan, it was the medium itself that shaped and controlled "the scale and form of human association and action". [2] Tak...

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